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HI, THIS IS YU MA SPEAKING!
AN INDUSTRIAL DESIGNER BASED IN CALIFORNIA
USER-BASED DESIGN
Bringing people a joyful user experience through my designs is my motivation.
I like to innovate and deliver a unique user experience through different approaches, showing care for people's lives.
PROBLEM SOLVING
KEXIAN HEALTHY COOKER
Consumer Electronic Design
A healthy foods cooker designed for the elderly to enhance their cooking experience
PAPERRANG THERMAL PRINTER DESIGN
Consumer Electronic Design
A portable thermal printer designed for the female user at different age


KEXIAN HEALTHY COOKER
Consumer Electronic Design
A healthy foods cooker designed for the elderly to enhance their cooking experience
PAPERRANG THERMAL PRINTER DESIGN
Consumer Electronic Design
A portable thermal printer designed for the female user at different age


OUTES AIR CONDITIONER APPEARANCE DESIGN
Consumer Electronic Design
A air conditioner appearance designed for OUTES
IKBC GAMING KEYBOARD DESIGN
Consumer Electronic Design
A minimalistic style gaming keyboard designed for enhance players' experience


PHOENIX BICYCLE REBRANDING STRATEGY
Branding Strategy, Experience Design
Rebrand project for old Chinese brand Phoenix Bicycle.
POPULUS.PRO
Product Strategy, System Design
Improving the virtual space and remotely collaboration of the footwear industry creative team


ISSEY MIYAKE
X
FINAL FANTASY FOOTWEAR DESIGN
Footwear Design, Fashion Design
A VR modeling fashion design project.
DJI VR DESIGN
Consumer Electronic
A VR headset designed for DJI drone users to enhance their experience when using drone.


IKBC GAMING KEYBOARD
Consumer Electronic
A minimalistic style gaming keyboard designed for enhance players' experience
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